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What is Stakeholder Overload?
And are you suffering from it?
Adapted chapter from Growing Happy Clients. Growing Happy Clients focuses on growth consultants but many of the lessons are applicable for growth hackers within a company so the chapter has been adjusted to speak to both.
The struggle… just one browser notification
You’ve finally got your client or team so far: ready to test browser notifications. You’ve been gathering opt-ins for the last few weeks, and now it’s time to run a test, the first automated notification to reduce checkout drop-off. Now all you need is approval to go live.
So you send it over to your contact person or colleague, Ashley, for a quick check, optimistic that you can put it live later that day. Only Ashley emails back the next day that she also wants Dan, the Brand Manager, to have a look.
You should have known better, of course, the brand manager would like to see it too. Not to worry, you wait for Dan to email back that the notification is approved. I mean their designer made…
