Published inBetter Marketing·Mar 27Member-onlyUser Testing in just a WeekA Step-By-Step Guide to Low-Effort Testing — This article was contributed to by the Principal Experience Designer of Kooth, Georgia Sugarman. Her wealth of experience in user research and experience strategy helped give confidence to an approach that allowed high-quality testing to be accessible for all brands, even the smaller startups. Your conversion rate isn’t what it…User Research7 min readUser Research7 min read
Published inBetter Marketing·Mar 23Member-onlyFrom £28K to £343K MMR in 18 MonthsThree growth lessons from scaling Heights — It’s been almost a year since I left Heights. Yet, the further it gets away, the more I learn about how it shaped my approach to growth. Often people want the secret to Heights’ success or growth in general. For me, there is only one key secret: Don’t see growth…Growth4 min readGrowth4 min read
Published inBetter Marketing·Feb 16Member-onlyTop 12 Questions to Ask During a Growth Role InterviewWhat companies and candidates should be discussing — You get a new growth role and are excited to change the company’s future. They are excited to have you onboard. Only to end up six months later on… frustrated. Maybe, they weren’t ready to hire a growth role. Perhaps, they expected something different from growth. …Growth Strategy6 min readGrowth Strategy6 min read
Published inBetter Marketing·Jan 25Member-onlyStop focusing on the wrong channels4 mistakes that are preventing you from finding channel fit — You may have Product-Market Fit, nailed the communication and language side, and worked out the right business model but still not see growth. This is because you are looking in the wrong places. You still need to find channel fit. There are four common mistakes when it comes to finding…Growth Marketing5 min readGrowth Marketing5 min read
Published inBetter Marketing·Dec 7, 2022Member-onlyNail Your Growth Levers to Unlock ICE Scoring’s Full PotentialUse this structural layer to prioritization your growth ideas — This article was co-authored with Ethan Garr, a Growth Coach and Co-host of the Breakout Growth Podcast. Originally published on the BreakoutGrowth.net blog. Why do we end up without focus? Have you ever looked at your backlog and thought, “Wow, there are so many ideas…but where do I start?” We…Growth Hacking9 min readGrowth Hacking9 min read
Published inBetter Marketing·Sep 16, 2022Member-onlyEight Ways to Grow Faster While BootstrappingHow to deal with a limited growth budget — With the current economic climate, funding is slightly harder to come by, which means companies will have to bootstrap their growth. Bootstrapping growth is a great way to build a strong foundation. Here are four reasons why: 1. Bootstrapping forces you to make choices rather than trying to focus on…Growth6 min readGrowth6 min read
Published inGrowth Hackers·Aug 29, 2022Member-onlyHow to Build Powerful Referral LoopsThe Secret to Going Viral — This article was co-authored with Thorsten Strauss, founder of Hello Growth. Viral loops. Self-perpetuating, ever-increasing growth through referrals. The core growth driver of many, if not most unicorn companies. Who would not want to know how to build a viral loop? How to go viral? Today, we break it down…Growth10 min readGrowth10 min read
Published inBetter Marketing·Aug 17, 2022Member-onlyThe Top 5 Growth Resources You Need in 2022The best ways to learn more in less time — When I first began growth hacking, few blogs or books covered the subject, and Ryan Holiday’s “Growth Hacker Marketing” was the only brief growth hacking book available. Now there are hundreds of options to learn more about growth. …6 min read6 min read
Published inBetter Marketing·Jul 27, 2022Member-only7 Traits That You Need as Head of GrowthAn analysis of what companies are looking for when they’re ready to hire a Head of Growth — The last five years have seen an explosion of Head of Growth roles, with every startup wanting one. But when I divided deeper and started analysing different Head of Growth roles, I found an endless list of both job responsibilities and job attributes:Growth Hacking10 min readGrowth Hacking10 min read
Published inGrowth Hackers·Jul 18, 2022Member-onlyHow to Fight Rising Acquisition Costs Through SubscriptionWhat D2C brands need to do to make a subscription model work in 2022 — Subscription models are on the rise. I never expected to have a subscription for dog food, meal shakes, heck, even cleaning products. But I’m starting to get a subscription for everything. And it’s not surprising when the expectation is that in 2023, 75% of DTC brands will offer some form…Growth7 min readGrowth7 min read
