What D2C brands need to do to make a subscription model work in 2022 — Subscription models are on the rise. I never expected to have a subscription for dog food, meal shakes, heck, even cleaning products. But I’m starting to get a subscription for everything. And it’s not surprising when the expectation is that in 2023, 75% of DTC brands will offer some form…

How to get out of a growth slump — Is it a blip? Imagine this; you’ve been working at a company for a few months; at first, it was terrific. You were in the honeymoon period, and there was so much love (aka growth). During this time, flaws (losing experiments) were easy to ignore; life was bliss. In your happiness, you set more…

What questions should you be asking? — Do you have Product-Market Fit (PMF)? If you aren’t sure, the answer, sadly, is usually no. Either way, there is no harm in checking. But how do you check? How do you start to improve your PMF? You don’t. Your customers do. Finding…

Is your growth problem actually a retention problem? — This article was co-authored with Thorsten Strauss, founder of Hello Growth. Driving exponential growth is every business’ dream. Growth is so much at the center of focus that some overlook the impact of retention on driving exceptional growth. When someone mentions having a growth problem, we advise checking retention first: …

Going too fast can be just as big a problem as going too slow — Ever been blocked by development resources? Or struggled to get the data to analyse your results? What about not having enough traffic to run an experiment? You are not alone. When I worked as a growth consultant, a big part of the job was finding solutions to these bottlenecks. “I…

The next level of being customer-centric — Are you customer-centric? Most companies these days would answer hell yes. Yet, why is it then that we are still fundamentally bad at listening to our customers? That our ‘customer intuition’ is too often based on gut feeling. It is easy to be one of the two extremes: You ask…

What drives more growth? — This article was co-authored with Thorsten Strauss, founder of Hello Growth. When we started growth hacking, it was all about AARRR funnels, but as technology evolves and competition rises, funnels are no longer enough to drive growth. While they remain necessary, loops emerged as a significant growth driver. …

The need for two prioritisation frameworks — Growth hacking is all about prioritisation frameworks; most growth hackers have some abbreviated framework in their back pocket, whether you go for ICE, PIE or RICE. These frameworks can be beneficial. First, they reduce the subjectivity of decisions, allowing you to weigh and compare options rather than listen to the…

Less is more when it comes to this crucial hire — Almost every startup is looking for a Head of Growth these days, the solution to all their growth challenges! I’ve already started to challenge this by talking about why Head of Growth hires go wrong and when do you actually need a Head of Growth. It may come across as…