More desire, less friction — Seven years ago, I learned a simple formula to increase conversions. I can’t believe it was that long ago, but I’ve been in growth for almost a decade now. And in that time, things have always boiled down to this simple formula. We like to make growth sound a lot…

Scaling, failing and everything in-between — I entered the fast-moving world of growth at twenty-one. I was young, naive and desperate to look older. I spent more time thinking about what professional clothing to wear to a meeting than planning the agenda. I thought that looking older would ensure I was taken more seriously as a…

8 actionable steps to turn that failure into a win — Let me paint the scene for you. I’m sitting with a new client, discussing the possibilities for their brand, and then the inevitable happens… Client: Meta ads don’t work for us. Daphne: Okay… why do you think this? Daphne waits for an explanation and their experience in testing various approaches…

Whether a first date or a first email, it has to be perfect — When I suggest to a client that we should look at improving their email marketing, they almost always start talking about their welcome flows. They look only at how to convert those potential customers. And while that is important, I won’t refute that, it’s not the only important flow. No…

And why it’s your biggest opportunity — Growth isn’t an endless slope upward. Sometimes it stagnates; sometimes, it even *gasp* declines. I have been through multiple growth slowdowns at various companies. When I was Head of Growth at Heights, we had three periods of 2–3 months slower growth, but we still grew from £28K to £343K MMR…

A Step-By-Step Guide to Low-Effort Testing — This article was contributed to by the Principal Experience Designer of Kooth, Georgia Sugarman. Her wealth of experience in user research and experience strategy helped give confidence to an approach that allowed high-quality testing to be accessible for all brands, even the smaller startups. Your conversion rate isn’t what it…

Three growth lessons from scaling Heights — It’s been almost a year since I left Heights. Yet, the further it gets away, the more I learn about how it shaped my approach to growth. Often people want the secret to Heights’ success or growth in general. For me, there is only one key secret: Don’t see growth…

What companies and candidates should be discussing — You get a new growth role and are excited to change the company’s future. They are excited to have you onboard. Only to end up six months later on… frustrated. Maybe, they weren’t ready to hire a growth role. Perhaps, they expected something different from growth. …

4 mistakes that are preventing you from finding channel fit — You may have Product-Market Fit, nailed the communication and language side, and worked out the right business model but still not see growth. This is because you are looking in the wrong places. You still need to find channel fit. There are four common mistakes when it comes to finding…