4 Growth Principles That Your Growth Team Needs
Every day I think about growth. But probably not the kind of growth you’d expect. I’m the Head of Growth at Heights, so every working moment is spent thinking and analysing what drives growth. What leads a company to succeed and another to fail? I guess I shouldn’t be surprised, as that clearly comes with the title.
But I’m not necessarily thinking about the newest channel or the next big thing. That has never been my style.
Instead, I can’t help but think about more permanent cogs of our growth machine that will lead to success: what principles will make us more impact as a team?
Is a growth process enough?
People focus a lot on setting up their growth process, from how to improve ideation to what is the right prioritisation framework. Whilst having a solid process has definitely helped us grow, it is only the start.
Your growth process is your foundation; your growth principles are what take it to the next level.
When I first joined Heights, Joel, one of the founders, pushed me to develop a few growth principles to teach the team. At the time I was like, “Sure, I guess that is helpful to do”. Now looking back, six months later, it was definitely one of…
